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Sr Product Marketing Engineer

Company Name:
Texas Instrutments
Texas Instruments Incorporated (TI) is a global semiconductor design and manufacturing company that develops analog ICs and embedded processors. By employing the world's brightest minds, TI creates innovations that shape the future of technology. TI is helping more than 100,000 customers transform the future, today. We're committed to building a better future - from the responsible manufacturing of our semiconductors, to caring for our employees, to giving back inside our communities and developing great minds. Put your talent to work with us - change the world, love your job!
About the Job
The Product Marketing Engineer in this role is responsible for managing a broad market product portfolio to drive the revenue growth of existing and new products. They are expected to plan and execute a wide range of product marketing activities to drive business growth such as:
Specific responsibilities include:
o Drive opportunities from DINs to DWINs to grow NR while maintaining profitability
o Develop sales collateral, product launches, campaigns, and Go-to-Market strategies
o Engage OEMs and Distribution globally with goal of immediate revenue generation
o Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
o Manage product marketing throughout the entire product life-cycle including strategic and tactical activities such as product definition, pricing, promotion, and key customer support.
o Develop and execute product roadmaps, marketing strategies, customer presentations, business plans, sales/FAE training, and product launch plans.
o Develop and execute to a quarterly and annual forecast
o Identify and recommend new product development opportunities based on customer needs, market trends, competitive positioning, and financial analysis. Collaborate with other job functions such as design, product definers, product engineering, etc. to define and develop the product
o Ensure consistent application of positioning and messaging strategy across all components of the marketing mix
o Develop competitive analyses and positioning strategies
o Developing product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
o Collaborating and communicating the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.
Minimum Requirements:
o Bachelors degree in Electrical Engineering with a minimum of 8-10 years of relevant experience
o Experience driving a broad market portfolio across 1000+ customers via distribution and sales engagement
Preferred Qualifications:
o Demonstrated strong analytical and problem solving skills
o Strong verbal and written communication skills
o Ability to work in teams and collaborate effectively with people in different functions
o Strong time management skills that enable on-time project delivery
o Demonstrated ability to build strong, influential relationships, both inside and outside of the company
o Ability to work effectively in a fast-paced and rapidly changing environment
o Ability to take the initiative and drive for results
To be considered for this position, please apply to this requisition.
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status.
Job Opening Type
Experienced Professional
Minimum Education Level
Bachelor's Level Degree
Minimum Years of Experience
8
Regular / Temporary
Regular
Full-time / Part-time
Full-Time
Country
United States
Job Location(s)
USA-California-Northern
Virtual / Telecommute
No

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