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Signal Chain Product Marketing Engineer

Company Name:
Texas Instrutments
Texas Instruments Incorporated (TI) is a global semiconductor design and manufacturing company that develops analog ICs and embedded processors. By employing the world's brightest minds, TI creates innovations that shape the future of technology. TI is helping more than 100,000 customers transform the future, today. We're committed to building a better future - from the responsible manufacturing of our semiconductors, to caring for our employees, to giving back inside our communities and developing great minds. Put your talent to work with us - change the world, love your job!
Description:
The candidate filling this role is a highly motivated self-starter, responsible for developing and executing marketing programs for released signal chain products. They are expected to maximize product adoption and drive demand creation, reaching revenue goals that have been supported by quarterly forecasting and effective marketing execution. In this role, the product marketer would develop competitive positioning, pricing strategy and marketing collateral for analog signal chain products, and develop and manage strong channel relationships around the world, with a particular focus on China. Fluency in Mandarin is an advantage.
There may also be occasion for providing marketing support during product development.
The ideal candidate will have exemplary customer instincts, outstanding verbal and written communication skills, strong business acumen, and the ability to take technical and creative ideas and transform them into high-powered marketing collateral. We're looking for an individual with a high degree of self-motivation, an unwavering commitment to excellence, excellent work ethic, and positive attitude.
Responsibilities:
This role has a wide range of execution and strategic growth activities for area of product responsibility including (but not limited to) these:
o Enable sales and optimize product adoption by developing and executing marketing programs, including defining, developing and delivering needed collateral, sales tools and training
o Develop and manage key channel relationships
o Support channel, field and customer enquiries in an accurate and timely manner
o Manage internal and external sales systems for existing products, for example
o Identify gaps and develop and execute plan to fill
o Identify and implement web presence improvements
o Etc.
o Provide quarterly trend and bottoms up forecast
o Influence pricing strategies
o Perform competitive and market analysis with resultant growth activities
o Track and drive opportunities to closure
Skills:
The successful candidate exhibits the following skills and abilities
o Creative talent to bring fresh ideas into product positioning and marketing campaigns
o Outstanding communication skills with the ability to translate complexity into simple and intuitive communications and instruction. Strong customer-facing presence and presentation skills are required
o Experience managing multiple projects, prioritization, and execution on day-to-day support requests from cross-functional and cross-organizational teams (internal, partners, clients, and vendors)
o Ability to travel domestically and internationally up to 50%
Qualifications and Experience:
Qualified candidates will have a BS in Electrical Engineering with a minimum of 5 years of experience in semiconductor marketing. An MSEE and/or MBA preferred.
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status.
Job Opening Type
Experienced Professional
Minimum Education Level
Bachelor's Level Degree
Minimum Years of Experience
5
Regular / Temporary
Regular
Full-time / Part-time
Full-Time
Country
United States
Job Location(s)
USA-California-Northern
Virtual / Telecommute
No

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